In a world dominated by fast fashion and endless choices, T H E... was created from a desire to slow down and do things better.

After years of working in Product Development and Buying for leading UK brands,  Steph Trickett realised that great product doesn't need to be ordered in vast quantities with excess waste, it should be timeless, made with care, purpose, and integrity. THE... is about producing ‘THE’ perfect crew neck jumper or ‘THE’ perfect cable knit cardigan. These are styles which can complement your existing wardrobe to give longevity, pieces you want to wear and cherish forever. This is just the beginning — join us as we start the journey to build THE… brand.